If you are an online business, you will feel the need to increase your visibility on search engines, which means that you will be concerned with search engine optimization (SEO) at some point. Larger firms have the capacity to handle SEO in-house, but many companies will need to outsource this function to external agencies such as Kelowna SEO which specialize in online marketing.
Here is a list of criteria that you should apply when you consider an SEO-provider.
Stay away from a company that promises overnight results
Search engine optimization is a game of patience, and it is folly to expect results to come overnight. It requires months and months of hard work to optimize a website for higher rankings and to achieve the results you are looking for.
Some search engine optimization companies may promise you results in a very short span of time. These companies will either end up not delivering on their promises or use shady tactics that will achieve short-term results but only hurt you in the long run. As a rule of thumb, go with a provider that gives you a timeline of at least six months to a year.
Avoid providers that “guarantee” results
There is no such thing as “guaranteed SEO results.” If you see a company or freelancer guaranteeing SEO, you should avoid them with a ten-foot pole. Providers which guarantee results are scammers and you should stay away from them.
Vet companies that offer to write your content for you
If your SEO provider cannot provide you with a team of professional content writers, you should not entrust them with the task of writing your content. Their strong point is search engine optimization, not content writing. This means that you will end up with poorly written content whose only purpose is to use keywords instead of attracting users.
Investigate their backlink strategy
One important tactic to increase your SEO ranking is through backlinks or, in other words, getting websites to link to you. Many SEO companies achieve this by building backlinks from spammy or low-quality websites. This gets you ahead in Google temporarily but decreases your credibility and subsequently your bounce rates, all of which hurt you in the long run.
Check if they provide social media marketing
As of right now, Google and other search engines do not use social media as a ranking factor. However, an active social media presence helps spread the word about you. Use Twitter and Facebook to reach out to bloggers and get them to talk about you. This boosts your visibility and indirectly your search engine rankings.
Check which search engine they are optimizing for
Google is the most popular search engine, but it is not the only one out there. Even if it is helping you get a good amount of traffic, you should never depend on it 100 percent. If Google changes its algorithms, it will hit you hard. In addition, if you run afoul of Google, you will be penalized very heavily. Pick an SEO provider which diversifies its tools.